Tuesday, September 30, 2008


Focus on what you want – rid negative thoughts and fear.

A brick wall is there to show you how much you really want it.

We’re certainly in challenging times. These are when attitude and action are really magnified. Undertaking decisions and actions that will really change and create the optimum effect is paramount.

One area YOU have immediate action and effect over is your Health. Are you going to invest in yourself to get into the best shape of your life? NOW!
If you think things are bad. Imagine what they’re going to be like if you’re not in your best shape! Unfit, overweight, no energy, zero zest and creativity… WOW!

Get Juicing NOW.

Monday, September 29, 2008


Morning. Juice-Up for a fabulous week ahead.

Reflecting on the still challenged financial markets, and a very pleasant w'end attending various events/activities - the question is "do you need money to be happy?"

My Answer

Get Healthy and Live!
“If you are miserable without money, you are still going to be miserable with money”
Live fun. Energized, vibrant, enthusiastic and you WILL be happy.
Of course the extra $'s are always nice - but the base (just like the foundation of any building) is your HEALTH


Friday, September 26, 2008


Amazing isn’t it – when you are looking for something, you see more of it, eg. When you’re looking for a new car – all of a sudden you notice a lot of the model’s you are thinking about buying.

Really – it was always within your sight, but not part of your vision

Imagine if you focused on what you wanted and it became part of your vision

You have the opportunity, responsibility and duty to FOCUS on what you want. What do you want? Zone it into your Vision.
Here at Pineapple – tell us what your vision is , and we’ll optimize it for you.


Thursday, September 25, 2008


Threshold, and specifically "threshold intensity" is a key part of my philosophy & principles.

To create change we need a stimulus above what we already receive to encourage an adaptation to take place. This is 'threshold intensity' - ie a stimulus level that forces your body to change and adapt to a new level.

When you train - the key is this QUALITY, not any quantity amount. Think of it as a "money-making" - ie. when you go to work you don't do it for minimum wage reward, you instead aim for maximum pay per the time you worked - "the money-making zone!"

Your body is the same when you train - it's not amount just accumulating time at very low stimulus (ie. the min. wage) - the only exciting area is when you clinch a highly rewarding big dealS and get maximum $ return - this is the THRESHOLD INTENSITY.

We you are in the THRESHOLD INTENSITY it's like you're in a mini "money-making bonanza" - fill your pockets! Exactly like training - it's continuing at that very instant when your systems are 'enjoying' the optimum adaptation environment - if you stop in the THRESHOLD INTENSITY - you turn off your "money-making" and simply go back to "minimum wage" - you're still applying effort, but getting very little reward.

You see it all areas of business - the key to success by all the high-fliers is their incredible return on their time. Every minute they spend on a business deal, they get optimum $ return.
The Pineapple style of training achieves exactly that - OPTIMUM return for your TIME and ENERGY. (Very concise efforts that achieve the optimum results)

Here's a nice quote that exemplifies this (remember the "money-making zone isn't easy - but it's where all the reward and 'goodness' is
“the Iron ore feels itself needlessly tortured as it goes through the furnace.
The tempered blade looks back and knows better”


Tuesday, September 23, 2008

How long is a Training Session

Here's a fantastic post by Alwyn Cosgrove - www.alwyncosgrove.blogspot.com

The total comprehension of the Pineapple method and philosophy

Q: I've heard in a previous interview where you mention that billing 'by the hour' is irrelevant when it comes to training people. I just can't get my head around this -- how do you charge people and why isn't time still a factor? Do you call the workouts "mini-sessions" or something?

A: When you want to travel cross country in the USA -- you can choose a flight, or you can choose a bus right?

The bus takes way longer than a flight -- but costs less. It's not about the length of time -- it's about the destination -- the result -- and how it is delivered. In this case -- it's the REVERSE of billing by time -- as the shortest time costs the most money.

A haircut? The barber or hairdresser completes the task and is paid by the task - not by how long it takes. A doctor? Does he or she charge you more if they talk to you for longer? Experts don't get paid by the hour - they get paid by the result.

Back to training - where did an hour of training come from anyway? Is there a science journal out there that I don't now about that showed an hour of training to be more effective than 50 minutes?

An hour is just a measure of time. What you are really doing within that hour is X number of sets of Y number of reps right? Let's say you do 8 exercises, 3 sets of 10 reps each for 24 total sets and 240 total reps.

Then someone else hires you -- and when designing their program you come up with 7 exercises, and 3 sets of 8 reps each. 21 total sets and 168 total reps.

Does the second client get a discount because they did "less"? Of course not. You are using a tool to deliver the result. If you design a perfect program that can be done in 45 minutes -- do you add another 33% more work to fill in the time (and thereby move away from your perfect program)?

You need to change your mindset.

Jim Rohn has a statement that says

"You don't get paid for the hour -- you get paid for the value you bring to that hour"

I'd even go beyond that.

The lowest paid people in the world think that they get paid for the hour of work. That's why they stay low paid. The guy who works at the grocery store thinks he's getting paid for the hours he stands there. And until he changes that paradigm he'll always be a low paid 'by the hour' worker.

More successful people think like Jim Rohn and they think they get paid for the value that they create within that time frame.

The most successful people understand that the time spent is irrelevant, it's ONLY the value. So they no longer think in terms of time -- and if they do -- it's in reverse -- that getting the job done faster is worth more.

If I can deliver the perfect training program to get your result in 30 mins, and another coach needs an hour -- am I not worth more? I can deliver the result in half the time that they can - I should be worth at least twice as much.

In training (and in most things - including business) the result is the ONLY thing that matters -- designing programs or charging 'by the hour' is not thinking about value first. I actually pride myself on making the workouts no longer than they need to be. In my opinion doing one extra set is far worse than not doing enough.

So what do I call a 25 min training session?

Same as what I call a 15 min training session. A training session.

Create workouts that work and deliver results. Don't write workouts to fill in a slot of time.

Friday, September 19, 2008

Change - do you want it

"If you don’t like something, change it
…If you can’t change it
Change your attitude."

What do you want to change?

What areas of your health and fitness do you want to change?
Why haven't you achieved results and success with those desires?

need to change your attitude...

Pineapple is a different approach to fitness. It's an attitude based on optimizing lifestyle. Get a workout in, BUT ensure it's the optimum workout for you. Something that's going to ensure you achieve your results and improve your lifestyle.
A fast, complete mind and body full workout that achieves more in less time. (almost sounds too good - "change your attitude" - not everything is bullsh*t - Pineapple guarantees results!)

Workout's are very short - so you have more time in your day to enjoy why you expend the time, energy and money to be fit and healthy.
The workout's make you work harder than you've ever worked before, so it guarantee's results, but with a strange and amazing feel-good feeling so that you actually enjoy the action and happily commit it to being part of your daily lifestyle.

Launch yourself into change - get ready to Juice!


Thursday, September 18, 2008


Question: A businessperson has $100,000 and buys a property for $50,000. How much has he got left?

Answer: Not $50k, but $100k - He has made an investment not an expense. In fact, done shrewdly the person may have $120,000, $150,000 or even more

Your health is the same. Invest in yourself, and it will multiply in return.

Have you Juiced today on your Pineapple? Have you got a Pineapple?

Pineapple amplifies your action. It makes your body do more than it ever did before - ie. it's a very good investment return.

Invest and Receive my friends.
Juice-Up. Have a perfect day

Tuesday, September 16, 2008

WEALTH! making $'s

Your Health is your Wealth.

This is particularly apt with the current financial challenges on Wall St.

Life is an expenditure of time, energy and money. We all accrue money to help offset our desires for activities absorbing time and energy.
Think about how the value of those time and energy activities and do they provide value to the money you spent (or the time and energy you spent to gain the money to spend!)

Pineapple is a "Power Expense"
1. It is an expense. Yes it will cost you $'s.
2. It will ensure you even greater return.

Gives you more ENERGY
Give you more TIME
Which in return allows you to earn more MONEY which you spend on more TIME and ENERGY with more fun.
Have you had you DAILY JUICE?


Sunday, September 14, 2008


Hoi-hoi! I trust you all have enjoyed a fabulous w'end.

Very exciting w'end here in LA. Took possession of the new Pineapple Plantation - 12020 Wilshire Blvd, Los Angeles, CA 90025.

I will keep you up to date - as we Juice the whole compound.
Up an at em!