Love the Malcolm Gladwell book by the above name.
1. I think the tipping point for the Obesity epidemic that is in global effect, is getting the obese and deconditioned populations to enjoy moving their bodies.
2. Going from zero or near zero to a lifestyle of movement, activity and exercise is an enormous step, clearly illustrated by the ever-growing populations driving towards a terrible state of health.
a.) All this despite huge outreach of information attempting to educate them in better practice.
3. Without any experience, they can't comprehend a cohesive and consistent plan.
4. I think I have a solution with the Pineapple, and grow ever more confident every day, as I see the 'sparks' of fitness goodness ignite in the growing numbers of Pineapple "juicers"
5. especially the deconditioned clientele, who are given the opportunity to infuse (or "juice") their bodies with fun. Ie. the energetic effect from the Pineapple platforms that stimulate muscle activity, blood flow, and mood state enhancement
I think this is the critical tipping-point - that will allow them to 'get-it', and then venture forward towards greater and greater levels of activity.
Get the message out there!
Juice-Up
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