IHRSA.org (the annual pilgramage for health clubs) starts today in LA
Here is a famed 'analyst's' views:
When I am asked about the future of the fitness business, I usually respond by stating that the big box membership era is on dangerous ground and that most of what we have presented as fitness to the public during the last several decades is at best somewhat worthless and is mostly failing the consumer and as a business model. There is hope, however, and the future of our industry, and the endurance of the common belief that what we do makes a difference in so many lives, is safe because change is coming from the trainer up and not from the big chains that only want to sell memberships to people who they hope they never see again.
1. Big points
a.) Educate beyond the BS
b.) Provide simple-easy tools
Get in your groove! Make your muscles move
No comments:
Post a Comment