Rules

I don't think they're ever set. Merely guidelines within a time-frame of life, that allow a status quo prevalence.

1. Look at the Rules that were "set", then broken - and proven not really to be rules but just guidelines within a time-frame of life
a.) Print media control v's the Internet and the 'google' explosion
b.) Gas v's sustainable energy
c.) etc...

2. In the fitness world
a.) the Long slow workout v's short high intensity
b.) No weight training for women v's muscle toning fat burning workout's for women

3. Here's an interesting quote
“Those who understand only what can be explained understand very little.” (Marie von Ebner-Eschenbach (1830-1916))
a.) a little on the lines of 'there is nothing, but there is also everything'

4. What are new evolutions of rules?
a.) Transparent marketing and communication
b.) Sustainable lifestyle

5. How about for Fitness
a.) Transparent communication of principles that will ensure the optimum workout for you
b.) A 'sustainable' fitness workout
Yeah!
Pineapple Fitness
JUICE-UP