There are luxury items
Premium items
and Fundamental!
Luxury - is needlessly expensive, ie. it is based not on performance - but storytelling - that creates the perception of why you should pay without direct regard to intrinsic value
Premium - are expensive variations of commodity goods. Where you get more, by paying more.
Fundamental - are CORE aspects that are required for optimum function.
1. Pineapple is a Fundamental product.
a.) If you want to be fit, healthy and happy (and I'm only talking about your mind here!) - then you require Pineapple technology.
b.) Oh, and you want to be leaner, in better shape, more functional... yeah the Pineapple is fundamental
WHY
2. Because it activates all the functions in your body (by working through the 2 core fundamental of your existence)
a.) cells
b.) musculoskeletal system
3. Nothing else on the planet can do it
a.) safely
b.) as quickly
So get you fundamentals sorted, and then galvanize to even more fun, function as you optimize your life
Juice-Up
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